Think Global

Did you realise by owning a e-bay account you are already a global business man? Okay that is a little drastic but it's still a true statement. When have a eBay account you have access to millions of sellers at your finger tips. If your product is a signed picture of Robbie Williams (for argument sake) you can access his followers in EMEA (European, Middle East and Asian) regions with a click. That's a fantastic concept, it's a simple concept of supply and demand, very little marketing cost and very little time. You don't even have to understand who is on the other end you have turned global.

Local thinking.

I am reading a book at the moment called 10 reason's why you wont be successful and it's written by a man who is good friends with Warren Buffet and Bill Gates. He tells a story of an investor in Coca-Cola who came into his offices and was complaining about the company advertising on a Sunday afternoon on radio. His point was that everyone plays Polo on a Sunday afternoon and won't be able to listen to the radio... I hear you ask yourself "REALLY" what Cola drinker do you know that plays Polo on a Sunday afternoon? do you play polo on Sunday's? He was so out of touch with reality that he believed everyone lived the same life as him. When in reality most people were at home with the family on a Sunday and did listen.

This is a perfect example of cocooning yourself in a bubble and believing your bubble relates to the world. It doesn't!!

The world is huge (6.7 Billion to be anal) - so you can see the potential market size of your ideas and dreams. So when you are thinking of that million pound idea make it a billion pound idea because the Internet has localised world trade.