If your an ambitious soul, you will usually find that you have many ideas that pop into your head when your doing menial things and make a half ass attempt to make them into a billion pound idea. Apart of this process usually means to read a book by someone that has made lots of money (i.e. Richard Branson, Bill Gates or Warren Buffet). Does this actually work? does it make your idea any clearer in your head? if your idea is a true innovation as your first thought then there isn't any value in someone who has made money doing something completely different 20 years ago and being a success.
Or is it more about the lessons learned from their failures (if any) or just to see how they really did it. I can see the value of being mentored by someone proactively as you build your idea but a book that doesn't change with the times or the business climate seem strange.
The only problem is if your reading your not doing and the greatest lessons learned are through experience. I would never know or understand what marketing was through my text book - I first found out how it worked when I joined emap (now Bauer) two years ago and they put me in front of a excel sheet and asked me some straight forward questions - what budget do you need to make x amount of money and then justify your reasoning. Its only when you are put in front of question can you begin to build your own answer. The journey is always the best part of a lesson - rarely the outcome.
No comments:
Post a Comment